Death of a Unicorn
The new horror comedy from A24,Death of a Unicorn , has been underachieve at the box office , in another troubling sign for the horror motion-picture show market . destruction of a Unicornstars Paul Rudd opposite Jenna Ortega as a father and daughter who accidentally kill a unicorn on a road trip and contend with the unicorn ’s vengeful parent . AlthoughDeath of a Unicornreceived interracial reviewsfrom critics , it seemed to have all the makings of a hit : bankable stars , intriguing trailer , and a high - concept animate being - feature film premise .
But unfortunately , in spite of those elements , Death of a Unicornhas not performed well upon release . Although it ’s grade blockbuster horror bang in the past withMidsommar , Talk to Me , and most recentlyHeretic , A24 is presently rifle through a rough while with its scarey movie output . Just a couple of weeks after their thrillerOpusstruggled , Death of a Unicorngrossed $ 5.8 million on its opening weekend , do in well below Blumhouse’sThe Woman in the Yard , which rang up give weekend reception of $ 9.4 million .
The Once-Hot Market For Horror Movies Appears To Have Cooled
…But New Movies In 2025 Could Quickly Reverse That
Despite have the winning combination of Rudd and Ortega in lead roles , dying of a Unicornwas always going to be a morsel of a gamble . Its humour is so quirky and tongue - in - face thatit would either connect with audiences or it would n’t , and it seems like it did n’t . repugnance films can often find a second life in streaming release or gain cult status , however , so we should n’t consider this one out yet .
expiry of a Unicorn ’s performance speculate a broad trend of horror movies overlook the box office target that began in 2024 . Long deal a safe studio apartment investiture due to comparatively low budgets and the potential for word of honor - of - backtalk hit , there have been signs of “ genre fatigue ” after several film fell below expectations . In 2024,The Omen , Imaginary , andAbigailwere among the properties that struggled .
While recent returns evoke interview appetite may be slowing for frighteners , this trend could also be quickly annul . As show on its opening weekend , The Woman In The Yardoverperformed outlook - wise , after initial projection had it aimed at more of a $ 5 million catch . And several extremely - anticipated titles of the thriller and horror variety are slated for release in 2025 and have the potential to reignite consultation excitement , admit Ryan Coogler’sSinners , The Black Phone 2 , M3GAN 2.0 , 28 Years Later , and a sweet installment in theI live What You Did Last Summerfranchise .
Both Rudd and Ortega have new motion picture with A24 on the apparent horizon . festinate Up Tomorrowhas a strong mould , featuring Ortega , Barry Keoghan , and The Weekndplaying himself . LikeDeath of a Unicorn , it ’s a kinky horror film that does n’t well fall into a conversant category , and instead offers an challenging premiss : a musical psychological thriller about an sleepless instrumentalist on the sceptre of a nervous breakdown . Rudd will asterisk alongside Tim Robinson and Kate Mara in writer / film director Andrew DeYoung ’s dark comedyFriendship , in which a suburban father becomes uncomfortably entangled with his neighbour . Friendshipbows on May 23rd , 2025 andHurry Up Tomorrowhits theater January 31st , 2025 .
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