Red One
word of advice : This article take spoilers for Red One !
WithRed Onecoming to streaming less than a calendar month after its theatrical release , it ’s clear-cut that Amazon made a huge misunderstanding with the Dwayne Johnson motion picture . The activeness - clowning film follows the head ELF , Callum , as he partners up with a level-4 naughty lister , Jack , to salve Santa Claus from a kidnapper . DespiteRed One ’s A - lean hurl , the picture underperform at the box function , failing to gross back the vast $ 250 million budget . This is direful news for themost expensive Christmas movie of all clock time .
The movie star Dwayne Johnson and Chris Evans has continue to institute in a unfaltering amount of money every week since its release , despiteRed One ’s critic reviews , cut through the threshold into the 25 highest - grossing flick of 2024.Red Onecould have grossed even more at the box office in the weeks lead up to Christmas , except that the movie will quickly shift from theatrical to cyclosis – a decision that highlights a major misapprehension on Amazon ’s part .
Red One’s Quick Streaming Release Is Timed For The Christmas Holiday Season
Red One Will Release On Prime Video On December 12th
Most production companies wait around a month and a one-half between a motion picture ’s theatrical release and its VOD release . Even then , movies typically stay on VOD for a period before go to streaming , expect viewers to pay for rental or purchases . This modeling allows product company to get the most money that they can out of a picture . However , Amazon is releasingRed Oneon Prime on December 12 , less than a whole calendar month after its theatrical spillage . The timing is completely strategical . This gives viewers two week to savor the film before Christmas Day .
2024 ’s Red One is a Christmas motion-picture show that consider the kidnapping and rescue of Santa Claus , with lots of activeness , comedy , and a bit of drama .
Though the decision makes mother wit from a business point of view , it begs the interrogative sentence of why they did n’t just release the pic closer to Christmas to commence with . The more affirmative answer is that they wanted to avoid direct contender with movies like Wicked and Gladiator II , but this does n’t wholly explain the choice . After all , Red Oneonly got one week before it competed with those two big - name movies at the box office . This leads to a much more cynical answer – Amazon did n’t care about the theatrical carrying into action .
Custom Image by Ana Nieves
Red One’s Streaming Release Proves Amazon Never Really Cared About Its Theatrical Performance
Amazon Clearly Cared More About The Streaming Release Than The Theatrical Release
The short prison term period between the theatrical liberation and cyclosis release makes it seem like Amazon wanted to have its patty and eat it , too . They knew the programme was always to put the movie on the streaming site shortly before Christmas , so the theatrical run was just a way to get a trivial extra money from the viewing audience . The choice might have also gruntle the grownup - name headliner who appear in the movie , though that ’s just surmisal . If this is true , then the society plausibly does n’t like thatRed Onehas failed to make back the money that it be to make because they never plan on it being a corner - office hit .
Red OneStats
Theater Release Date
Image via Amazon MGM Studios
November 15 , 2024
Streaming Release Date
December 12 , 2024
Budget
$ 250 million
Box Office
Image via Amazon MGM Studios
$ 164.59 million
Tomatometer
31 %
Popcornmeter
90 %
Scores fromBox Office MojoandRotten Tomatoesas of 12/9/24
Would Red One Have Done Better At The Box Office With A Christmas Release?
Red One Would Have Done Better Closer To Christmas
IfRed Onecame out in the month of December , the movie would probably have done advantageously at the box spot . The first or second weekend of December would have been the idealistic time . The first weekend , the only major competition would have beenMoana 2 , which would have been in its second hebdomad . The ballyhoo fromWicked , Gladiator II , andMoana 2would have tapered down some by the second workweek of December , giving the Dwayne Johnson action - comedy picture more of a fair chance .
There wo n’t be an incentive to compensate for a movie ticket when individuals can just well out that movie and many others for the same toll with an Amazon Prime membership .
SinceRed Oneis an natural process - comedyfamily pic , the only literary genre competition in the second weekend of December would beThe Lord of the Rings : The War of Rohirrim , but those two motion-picture show have a different pure tone and style . The follow calendar week , it would have gone up againstMufasa : The Lion KingandSonic the Hedgehog . However , Red Onewould have had an border over the others since it ’s the only Christmas motion picture .
Unfortunately , Amazon shot itself in the metrical unit by publish the film so early before Christmas . More and more people are stay Christmas solemnisation until after Thanksgiving , meaning the turnout might not have been as good as if they had releasedRed Onelater . to boot , if preceding trends remain dependable , the picture will be doomed at the box part after it is released for streaming on December 12th . There wo n’t be an inducement to pay for a movie slate when individuals can just pelt that movie and many others for the same Leontyne Price with an Amazon Prime rank .
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